SEO & marketing tools / Compare
Amplitude vs Fathom Analytics
Both do 1 of the same SEO & marketing tools task. Below is what each says about its own limits and pricing, and how each ranks on signals we can measure or quote.
Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.
A
Amplitude
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Signals score: 4.0 / 5 · not a hands-on test
Visit amplitude.comB
Fathom Analytics
Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.
Signals score: 4.1 / 5 · not a hands-on test
Visit usefathom.comPricing, limits and privacy
- Free tier
- A: Free plan includes 2 million events per month with no time limit and no credit card required. Also lists 10K monthly session replays, 2,000 AI feedback records, limited experiments, guides and surveys, and unlimited team members.
- B: No free plan. Every plan has a 7-day free trial; a card is required to start it and is not charged until the trial ends.
- Paid plan
- A: Plus starts at $0 with the first 2 million events free, needs a credit card, and adds up to 70 million events and 2-year data retention. Growth and Enterprise are custom-priced by event volume; contact sales.
- B: Monthly prices by pageviews: $15 (100,000), $25 (200,000), $45 (500,000), $60 (1M), $100 (2M), $140 (5M), $200 (10M), $290 (15M), $380 (20M), $470 (25M); custom above 25M. Yearly option mentioned (2 months free) but yearly prices not stated.
- Signup
- A: The Free plan button links to a signup page; the page does not explicitly say an account is required.
- B: Account registration is needed to start the trial.
- Watermark
- A: Free plan guides and surveys use Amplitude branding. Whitelabeling is an add-on on Plus and included in Growth and Enterprise.
- B: Not applicable.
- Where files go
- A: Privacy page does not name storage locations; personal data may be transferred to the United States or another country. Customer end user data is kept as long as necessary to provide the product; no fixed period given.
- B: EU visitor data is processed on EU infrastructure; some personal data may be transferred outside the EU/EEA under standard contractual clauses. Retention of website visitor data processed for customers is not stated.
From each tool's own pages, checked 2026-11-01. Prices and limits change; check the tool before you rely on them. Sources are listed on each tool's page.
Compare on a task
Neither tool has been hands-on tested on these tasks yet, and we do not guess. Open a task to see both ranked with every other tool.
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