SEO & marketing tools / Web analytics18 tools
Best web analytics tools
See who visits your site and what they do. Facts come from each tool's own pages, and every score says where it comes from. How we rank
- Tools
- 18
- Researched
- 12
- Free option
- 6
- Only listed
- 6
Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.
Ranked by signals we can measure or quote: website health, the facts each tool's own pages state, and community discussion. Nothing here has been hands-on tested yet, so this is not a quality test. How the signals rank works
Want two of these head to head? Compare tools side by side.
- 1No free planNeeds signupFile handling unclearHealth 5Community 3.6
Details and sources
- Free tier
- No free plan. Every plan has a 7-day free trial; a card is required to start it and is not charged until the trial ends.
- Paid plan
- Monthly prices by pageviews: $15 (100,000), $25 (200,000), $45 (500,000), $60 (1M), $100 (2M), $140 (5M), $200 (10M), $290 (15M), $380 (20M), $470 (25M); custom above 25M. Yearly option mentioned (2 months free) but yearly prices not stated.
- Signup
- Account registration is needed to start the trial.
- Watermark
- Not applicable.
- Where files go
- EU visitor data is processed on EU infrastructure; some personal data may be transferred outside the EU/EEA under standard contractual clauses. Retention of website visitor data processed for customers is not stated.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Free plan includes 2 million events per month with no time limit and no credit card required. Also lists 10K monthly session replays, 2,000 AI feedback records, limited experiments, guides and surveys, and unlimited team members.
- Paid plan
- Plus starts at $0 with the first 2 million events free, needs a credit card, and adds up to 70 million events and 2-year data retention. Growth and Enterprise are custom-priced by event volume; contact sales.
- Signup
- The Free plan button links to a signup page; the page does not explicitly say an account is required.
- Watermark
- Free plan guides and surveys use Amplitude branding. Whitelabeling is an add-on on Plus and included in Growth and Enterprise.
- Where files go
- Privacy page does not name storage locations; personal data may be transferred to the United States or another country. Customer end user data is kept as long as necessary to provide the product; no fixed period given.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Matomo offers a 21-day free trial for its Cloud service and a free, self-hosted On-Premise version that can be used forever. The page says: “Start a 21-day free Cloud trial, or self-host forever for free.”
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Home, Pricing. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- Microsoft Clarity is free forever with no limits on traffic. The page says: “Free forever. Built to grow with your business. No limits on traffic.”
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Home. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- GoatCounter.com is free for reasonable public usage, such as personal websites or small-to-medium businesses. The page says: “GoatCounter.com is currently offered for free for reasonable public usage. Running your personal website or small-to-medium business on it is fine, but sending millions of pageviews/day isn’t.”
- Paid plan
- Not stated.
- Signup
- An email address is required to use the GoatCounter.com service. The page says: “An email address is required to use the GoatCounter.com service.”
- Watermark
- Not stated.
- Where files go
- Data is stored on servers at Hetzner Online GmbH in Finland and Germany. The page says: “Data is stored on servers at Hetzner Online GmbH in Finland and Germany.”
From the tool's own pages, checked 2026-11-08. Sources: Home, Privacy. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- It is no longer possible to create a new account on Hotjar. The page says: “It's no longer possible to create a new account on Hotjar.”
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Home. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- Pirsch offers a free 30-day trial. The page says: “Discover the benefits of the best Google Analytics alternative with a free 30-day trial with no credit card required.”
- Paid plan
- Not stated.
- Signup
- An account is required to access the dashboard and services. The page says: “The evaluations can be viewed via a dashboard after registering on our website.”
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- No free tier stated. Every plan starts with a free trial; trial length is not stated.
- Paid plan
- All plans billed annually, prices shown per month: Starter $29 (5,000 pageviews), Plus $99 (150,000), Pro $249 (500,000), Enterprise $599 (1,000,000). Page says no overages. Monthly billing not stated.
- Signup
- Not stated.
- Watermark
- Not applicable.
- Where files go
- Visitor information from customers' sites is processed on Crazy Egg's servers, in the United States or other countries. Client visitor data is deleted on the client's instruction within a maximum of 180 days. Retention of other visitor data is not stated.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Free plan: up to 10k monthly sessions, 6 months data history, 1 project. If the limit is exceeded you must upgrade before viewing data again; data is not dropped.
- Paid plan
- Growth: price not stated (page asks you to install the snippet for an estimate). Pro and Premier: custom session pricing.
- Signup
- Not stated.
- Watermark
- Not applicable.
- Where files go
- Not stated. The Heap privacy page says its policy is now the Contentsquare Privacy Policy and does not give storage location or retention itself.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy page. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- Users can get started for free. The page says: “Get Started Free.”
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Home. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Answers come from each tool's own pages (“Unclear” means they do not say). Tick “Compare” on two to four tools to read them side by side.
Also listed (6, not yet tested)
Each of these answered when we visited its site. We have not tested them or recorded facts, so they are in alphabetical order, not ranked.
- Google AnalyticsOpen
Google Analytics is listed for: web analytics.
- PlausibleOpen
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
- PostHogOpen
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
- SimilarwebOpen
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
- Simple AnalyticsOpen
Simple Analytics is listed for: web analytics.
- UmamiOpen
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Other SEO & marketing tools rankings
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