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SEO & marketing tools / Email marketing19 tools

Best email marketing platforms

Build lists and send newsletters and campaigns. Facts come from each tool's own pages, and every score says where it comes from. How we rank

Tools
19
Researched
13
Free option
5
Only listed
6

Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.

Ranked by signals we can measure or quote: website health, the facts each tool's own pages state, and community discussion. Nothing here has been hands-on tested yet, so this is not a quality test. How the signals rank works

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Want two of these head to head? Compare tools side by side.

  • 1
    Free optionSignup unclearFile handling unclearHealth 4.6
    Details and sources
    Free tier
    Free plan ($0/month): 500 contacts, 1,000 emails per month, 1 user, 1 domain, 2 API keys and 150 AI credits per month. List verification is not included.
    Paid plan
    Pro: $12/month billed monthly or $10/month billed annually, for 500 to 100,000 contacts depending on tier; sends up to 10 times the contact limit per month; extra users $15/month each. Enterprise (over 100,000 contacts) is contact-sales pricing.
    Signup
    The Free plan button links to a sign-up page; the page does not explicitly say an account is required.
    Watermark
    Yes. Benchmark branding shows on emails and forms on the free plan; it can be removed on paid plans.
    Where files go
    Privacy policy says data may be processed and stored in hosting regions worldwide, no specific countries named. Account data is deleted or anonymized within 30 days of a deletion request, with exceptions such as billing records. Deleted email addresses are not kept on its servers.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.

    Full page for Benchmark Email

  • 2
    UnclearSignup unclearFile handling unclearHealth 5
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    An account is required to use the services. The page says: “"Customer" means a person or entity that is registered with MailerLite to use the Services.”
    Watermark
    Not stated.
    Where files go
    User data is processed and stored on servers, including third-party platforms like Oracle NetSuite, Stripe, and others. The page says: “When you interact with our Services, your billing, transaction, and organization information will be processed and stored within Oracle NetSuite.”

    From the tool's own pages, checked 2026-11-08. Sources: Privacy. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for MailerLite

  • 3
    No free planNeeds signupFile handling unclearHealth 4.4
    Details and sources
    Free tier
    14-day free trial with email sign-up, no credit card required. Trial limits are not stated. No permanent free plan is stated.
    Paid plan
    Plans: Starter, Plus, Pro, Enterprise, billed yearly for 1,000 contacts. Price amounts were not shown on the page. 30-day money-back guarantee is stated.
    Signup
    Trial requires an email sign-up.
    Watermark
    Not stated.
    Where files go
    Privacy policy says personal information may be transferred to ActiveCampaign locations in the US, Australia, Ireland, Brazil and Costa Rica. Account information kept while the account is active. Contact data imported by customers is not covered by the policy; locations and retention for it are not stated.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.

    Full page for ActiveCampaign

  • 4

    AWeber

    Free optionSignup unclearFile handling unclearHealth 4.4
    Details and sources
    Free tier
    The free plan supports up to 500 subscribers and 3,000 emails per month, including one landing page and one automation, with no time limit. The page says: “AWeber's free plan covers up to 500 subscribers and 3,000 emails a month, with one landing page and one automation. There's no time limit and no credit card.”
    Paid plan
    Paid plans start at $15 per month for the Lite plan and $30 per month for the Plus plan, with prices increasing based on subscriber count. The page says: “Paid plans start at $15/month for Lite and $30/month for Plus. The price rises with your subscriber count.”
    Signup
    A signup is required to use AWeber. The page says: “Continue with Google OR . First Name . . Last Name . . Email Address . . . . . Get started for free →.”
    Watermark
    Free plan sends include AWeber branding, which is removed on paid plans. The page says: “Free sends carry AWeber branding. Paid plans start at $15 a month and remove it.”
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-04. Sources: Home. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for AWeber

  • 5
    Free optionSignup unclearFile handling unclearHealth 4
    Details and sources
    Free tier
    Free plan ($0): up to 2,500 subscribers, 1 team seat, 1 publication, 1 sender address and 1 custom page. Email sends are unlimited. FAQ says free forever with no credit card required.
    Paid plan
    Prices shown for up to 1,000 subscribers in USD: Lite $59/month or $49/month billed annually ($588/year); Pro $109/month or $95/month billed annually ($1,140/year). Prices rise with subscriber count. Enterprise is custom-priced.
    Signup
    The page links to a 'Sign up for free' page but does not explicitly say an account is required.
    Watermark
    Page does not explicitly say. The feature table lists 'Remove beehiiv branding' only on Pro and Enterprise, so it is not available on Free.
    Where files go
    Privacy policy names no storage location; beehiiv is headquartered in the United States and processes data worldwide. Data is kept as long as needed for the stated purposes; backups may be kept longer. No fixed retention period.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.

    Full page for Beehiiv

  • 6
    Free optionSignup unclearFile handling unclearHealth 4.5
    Details and sources
    Free tier
    Free for the first 100 subscribers. Free tier includes a rich text or markdown editor, sending from a custom domain and hosted newsletter archives.
    Paid plan
    Page lists no base price beyond the free tier; it says Buttondown charges for active subscribers. Add-ons billed monthly: $9/month, $29/month and $79/month tiers (the $79 tier adds whitelabeling and teams). 501(c)(3) non-profits get 50% off.
    Signup
    The page links to sign-up and login pages but does not explicitly say an account is required.
    Watermark
    Not stated.
    Where files go
    Privacy policy does not say where data is stored or processed; payment data is stored by Stripe. Personal information is kept as needed for the stated purposes, no longer than the account lasts, with some data retained after termination to prevent fraud.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.

    Full page for Buttondown

  • 7

    Brevo

    UnclearSignup unclearFile handling unclearHealth 4.6
    Open Brevo
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    An account is required to use the service. The page says: “When you create an account, you will automatically have a Free plan to upload your contacts.”
    Watermark
    Not stated.
    Where files go
    User data is stored on Brevo's servers. The page says: “Your data will be stored if you wish to use our services again, or we can delete all of your records upon your request.”

    From the tool's own pages, checked 2026-11-08. Sources: Pricing. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Brevo

  • 8
    UnclearSignup unclearFile handling unclearHealth 4.4
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    A signup is required to use Mailchimp. The page says: “To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.”
    Watermark
    Not stated.
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-08. Sources: Pricing. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Mailchimp

  • 9
    Free optionSignup unclearFiles uploadedHealth 4.6
    Details and sources
    Free tier
    14-day free trial, no card required. A Free plan is mentioned but its features and limits are not described on the pricing page. Branding on free is not stated.
    Paid plan
    Billed annually, shown per month: Starter $15.58, Marketer $48.38, Creator $56.58. Monthly billing not stated.
    Signup
    Not stated.
    Watermark
    Not stated.
    Where files go
    Uploaded files are stored on GetResponse's servers; server location not stated. Free accounts are disabled after 90 days of non-use; data kept 30 days after deactivation. Paid account data kept 120 days after deactivation, then up to 120 more days in backups.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.

    Full page for GetResponse

  • 10
    UnclearSignup unclearFile handling unclearHealth 3.8
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    A Moosend account is required to use the service. The page says: “Just create a Moosend account and you’re in, no commitment required.”
    Watermark
    Not stated.
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-08. Sources: Pricing. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Moosend

  • 11
    UnclearSignup unclearFile handling unclearHealth 3.5
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    A signup is required to use the platform. The page says: “Sign up to get marketing insights from people who live and breathe email.”
    Watermark
    Not stated.
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-08. Sources: Home. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Omnisend

  • 12

    Mautic

    No free planSignup unclearFile handling unclearHealth 3.2
    Details and sources
    Free tier
    Mautic offers a free trial for 14 days. The page says: “Check out our free trial, where you can test Mautic for 14 days completely free of charge - no credit card required.”
    Paid plan
    Not stated.
    Signup
    A trial requires registration. The page says: “Check out our free trial, where you can test Mautic for 14 days completely free of charge - no credit card required.”
    Watermark
    Not stated.
    Where files go
    Mautic can be self-hosted on your own company infrastructure. The page says: “Self-host on your own company infrastructure and ensure true data sovereignty.”

    From the tool's own pages, checked 2026-11-08. Sources: Home. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Mautic

  • 13
    UnclearSignup unclearFiles uploadedHealth 2.9
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    A signup is required to use the platform. The page says: “Get started with Campaign Monitor today. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.. Sign up for free.”
    Watermark
    Users have the option to remove Campaign Monitor branding from the app. The page says: “Choose to remove all Campaign Monitor branding from the app and replace it with your own Private labeling.”
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-08. Sources: Home, Pricing. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Campaign Monitor

Answers come from each tool's own pages (“Unclear” means they do not say). Tick “Compare” on two to four tools to read them side by side.

Also listed (6, not yet tested)

Each of these answered when we visited its site. We have not tested them or recorded facts, so they are in alphabetical order, not ranked.

  • Constant Contact

    Constant Contact is listed for: email marketing.

    Open
  • Drip

    Drip is listed for: email marketing.

    Open
  • Kit

    Kit is listed for: email marketing.

    Open
  • Klaviyo

    Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results.

    Open
  • Sendy

    A self hosted newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES) at 100x cheaper than other hosted solutions.

    Open
  • Substack

    Substack is listed for: email marketing.

    Open

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