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SEO & marketing tools / Link shortener8 tools

Best link shorteners

Shorten and track links. Facts come from each tool's own pages, and every score says where it comes from. How we rank

Tools
8
Researched
2
Free option
1
Only listed
6

Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.

Ranked by signals we can measure or quote: website health, the facts each tool's own pages state, and community discussion. Nothing here has been hands-on tested yet, so this is not a quality test. How the signals rank works

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Want two of these head to head? Compare tools side by side.

  • 1

    Bitly

    Free optionSignup unclearFile handling unclearHealth 4.4
    Open Bitly
    Details and sources
    Free tier
    Free plan ($0, labelled 'With Ads'): 2 QR Codes and 5 links per month, 2 custom landing pages, 3 custom back-halves per month, unlimited clicks and QR Code scans. No historic data access.
    Paid plan
    Core $10/month ($120 charged yearly), Growth $29/month ($348 yearly), Premium $199/month ($2,388 yearly), shown with annual billing. Page mentions a monthly payment option but lists no monthly prices. Enterprise is custom quote.
    Signup
    Every plan button leads to a sign-up page; the page does not explicitly say an account is required. Free-trial pop-up says no credit card required.
    Watermark
    Free plan is labelled 'With Ads' and its landing pages are listed as 'Bitly Branded'.
    Where files go
    Privacy policy says data may be processed in the United States and other countries outside the EU/EEA; no data centers listed. Product usage data is anonymized or erased three years after the account is deactivated. Created Bitly products cannot be deleted even if the account is deleted.

    From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.

    Full page for Bitly

  • 2

    Cutt.ly

    UnclearSignup unclearFile handling unclearHealth 4.8
    Open Cutt.ly
    Details and sources
    Free tier
    Not stated.
    Paid plan
    Not stated.
    Signup
    An account is required to access certain features and manage data. The page says: “The data subject may also delete their Account together with all associated data directly through the Account settings.”
    Watermark
    Not stated.
    Where files go
    Not stated.

    From the tool's own pages, checked 2026-11-08. Sources: Privacy. Prices and limits change; check the tool before you rely on them.

    Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”

    Full page for Cutt.ly

Answers come from each tool's own pages (“Unclear” means they do not say). Tick “Compare” on two to four tools to read them side by side.

Also listed (6, not yet tested)

Each of these answered when we visited its site. We have not tested them or recorded facts, so they are in alphabetical order, not ranked.

  • Dub

    Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.

    Open
  • Rebrandly

    Best link shortener for marketing teams. Create branded short URLs, track campaign performance, and boost clicks with custom domains. Start for free.

    Open
  • Short.io

    Free URL shortener with custom branded domains, analytics, and QR codes. Create up to 1,000 branded short links at no cost. No credit card required.

    Open
  • T.LY

    T.LY is listed for: link shortener.

    Open
  • TinyURL

    TinyURL is listed for: link shortener.

    Open
  • YOURLS

    Your Own URL Shortener

    Open

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