SEO & marketing tools / Rank tracker13 tools
Best rank tracking tools
Track where pages rank for your keywords over time. Facts come from each tool's own pages, and every score says where it comes from. How we rank
- Tools
- 13
- Researched
- 10
- Free option
- 2
- Only listed
- 3
Ranked by signals we can measure or quote: website health, the facts each tool's own pages state, and community discussion. Nothing here has been hands-on tested yet, so this is not a quality test. How the signals rank works
Want two of these head to head? Compare tools side by side.
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- An account is required to use Moz Pro. The page says: “We may collect or obtain information about you when you sign up, when you create profiles, pages or contributions, when you use and interact with our services and when you make your personal information public.”
- Watermark
- Not stated.
- Where files go
- Data is processed by third party processors such as analytic providers and data centers located anywhere in the world. The page says: “third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements and limitations;.”
From the tool's own pages, checked 2026-11-04. Sources: Privacy. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- A free plan at $0 per month, no credit card required. Limits: 1 demo project and 10 reports per day across its tools. A 7-day free trial of paid plans is also offered.
- Paid plan
- Billed annually, per month: SEO $117.33, Starter $165.17, Pro+ $248.17. Monthly billing is $139, $199 and $299. Advanced and Enterprise are custom priced. Prices shown in US dollars; the page does not say if they vary by country.
- Signup
- Not stated. The free plan button links to a signup page.
- Watermark
- Not stated.
- Where files go
- Semrush is US-based. Data may be transferred to the US, other countries and US service providers. Personal data is kept as long as reasonably necessary, then anonymized or deleted. No specific retention periods are given.
From the tool's own pages, checked 2026-11-01. Sources: Semrush pricing, Semrush privacy policy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- 14-day free trial, no credit card required. Trial limits are not stated. No permanent free plan is stated.
- Paid plan
- Shown in $ (monthly): Lite $69, Business $99, Pro $159, Premium $299. Keywords per plan: 100, 500, 2,000, 5,000. Yearly billing gives 2 months free; yearly prices not stated.
- Signup
- Trial starts by entering a website in a signup modal; whether an account is needed is not explicitly stated.
- Watermark
- Not stated.
- Where files go
- Privacy page says information you provide is stored on its secure servers; server location and retention periods are not stated. Website or keyword data is not mentioned by name.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy policy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- SE Ranking stores data in its databases. The page says: “We regularly expand our databases and securely store them.”
From the tool's own pages, checked 2026-11-04. Sources: Home. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- Data is stored in the company's systems and deleted 90 days after an account is cancelled. The page says: “Your data will be completely deleted from our systems after 90 days.”
From the tool's own pages, checked 2026-11-04. Sources: Pricing. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- No permanent free tier is described. A 7-day free trial is offered, with no payment details needed to start. Trial limits are not stated.
- Paid plan
- Monthly: Launch $39, Growth $89, Scale $149, Authority $299. With annual billing, per month: $31.20, $71.20, $119.20, $239.20. Any currency can be chosen at payment. Taxes may apply by country.
- Signup
- Not stated. The page refers to buying plans from within your account.
- Watermark
- Not stated.
- Where files go
- The privacy policy does not say where data is stored. Google user data and tokens are stored encrypted and deleted when you disconnect, delete your account or revoke access, except limited records kept for legal reasons. No general retention period is given.
From the tool's own pages, checked 2026-11-01. Sources: Ranktracker pricing, Ranktracker privacy policy. Prices and limits change; check the tool before you rely on them.
- 7UnclearSignup unclearFile handling unclearHealth 4.2
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- Users must start now to access Google Search Console. The page says: “Google Search Console . . . . Start now . . . . . Improve your performance on Google Search. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.”
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-04. Sources: Home. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Details and sources
- Free tier
- Free Basic plan with no time limit: 1 website project, 10 tracked keywords, 5 daily tool credits, a limited Website Audit, 100 pages per crawl, 3 tracked AI prompts.
- Paid plan
- Prices in EUR excluding VAT. Premium 59.90/month or 575.04/year; Professional 99.90/month or 959.04/year; Agency 209.90/month or 2,015.04/year. 14-day trial on each plan; payment method required at signup.
- Signup
- Account required (free Basic account via sign up).
- Watermark
- Not stated.
- Where files go
- Not stated. The privacy page covers website visitor and third-party service data and does not say whether site data analysed is uploaded or how long it is kept.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Not stated.
- Paid plan
- In euros: Professional 224/month (2,000 to 5,000 keywords); Expert 764/month (10,000 to 25,000 keywords); Enterprise custom pricing. Annual payment gives a 10% discount. VAT treatment not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- Platform is hosted within the EU, currently in Germany. Data is deleted or anonymized when no longer relevant; financial records kept at least 5 years. Whether keyword or domain data is stored is not stated.
From the tool's own pages, checked 2026-11-01. Sources: Pricing, Privacy. Prices and limits change; check the tool before you rely on them.
Details and sources
- Free tier
- Not stated.
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- The privacy policy does not say where data is stored. Usage data is usually kept for ten years or until consent is withdrawn. After account deletion, some data is kept for regulatory and service needs and other data is deleted within 72 hours.
From the tool's own pages, checked 2026-11-01. Sources: Serpstat privacy policy. Prices and limits change; check the tool before you rely on them.
Answers come from each tool's own pages (“Unclear” means they do not say). Tick “Compare” on two to four tools to read them side by side.
Also listed (3, not yet tested)
Each of these answered when we visited its site. We have not tested them or recorded facts, so they are in alphabetical order, not ranked.
- BrightLocalOpen
Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.
- NightwatchOpen
SEO rank tracking across 107,000+ locations, unified with AI visibility in ChatGPT, Claude, Gemini, and Perplexity. See the whole picture.
- WhitesparkOpen
Software & services that help your businesses rank better and drive more conversions from Google.
Other SEO & marketing tools rankings
Know a tool that should be here? Submit it.
Something wrong or out of date on this page? Tell us and we will fix it.