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SEO & marketing tools / Semrush

Semrush

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

Free optionSignup unclearFile handling unclearWebsite health 4.6 / 5

Where it stands

4.1 / 5

Signals score

Not a hands-on test

Based on 2 of 3 signals

  • Website health4.6 / 5 · weight 50%

    Measured from the tool's public website

  • Facts stated4.2 / 5 · weight 30%

    How many of the five facts the tool's own pages state

Built only from what we can measure or quote without using the tool. How ranking works

Rank by signals

We have not run our own hands-on test on Semrush yet. Facts checked 2026-11-01. How tests work

Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.

Should you use Semrush?

A quick read built only from what the tool's own pages state and from our tests, not from opinion. Facts checked 2026-11-01.

A good fit if…

  • You want a free option. It states: “A free plan at $0 per month, no credit card required. Limits: 1 demo project and 10 reports per day across its tools. A 7-day free…”

Check first

  • The free option has limits: “A free plan at $0 per month, no credit card required. Limits: 1 demo project and 10 reports per day across its tools. A 7-day free…”
  • Its pages do not state: signup, watermark. Check on the tool's site before you rely on it.

Does: Keyword research, Site audit, Rank tracker

Measured signals

4.6 / 5 · measured 2026-11-08

Read automatically from Semrush's public website: how reliable, secure, private and open the site is. This is not a test of how well the tool does its job. How this is measured

  • Reliability5 / 5The page answered and finished downloading in 80 ms.
  • Security4.3 / 53 of 5 protective headers set (strict-transport-security, x-content-type-options, x-frame-options).
  • Privacy4 / 51 third-party tracking service found: Intercom.
  • Transparency5 / 5Links a privacy policy; links a pricing page.

Community feedback

We found no public discussion of this tool to read.

A score needs at least 12 different commenters across 2 threads.

Free tier
A free plan at $0 per month, no credit card required. Limits: 1 demo project and 10 reports per day across its tools. A 7-day free trial of paid plans is also offered.
Paid plan
Billed annually, per month: SEO $117.33, Starter $165.17, Pro+ $248.17. Monthly billing is $139, $199 and $299. Advanced and Enterprise are custom priced. Prices shown in US dollars; the page does not say if they vary by country.
Signup
Not stated. The free plan button links to a signup page.
Watermark
Not stated.
Where files go
Semrush is US-based. Data may be transferred to the US, other countries and US service providers. Personal data is kept as long as reasonably necessary, then anonymized or deleted. No specific retention periods are given.

From the tool's own pages, checked 2026-11-01. Sources: Semrush pricing, Semrush privacy policy. Prices and limits change; check the tool before you rely on them.

Get an email if Semrush changes

We check its official pages every week. If they change, we tell you, so you can see if the price or limits moved. No other email, and one click stops it.

Are you the maker of Semrush? Link to this page

Copy this into your site. The link goes to this page, and it does not change any score.

<a href="https://agathox.com/tools/semrush">Semrush on agathox: compared and tested</a>

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