SEO & marketing tools / Semrush / Alternatives

Alternatives to Semrush

32 other tools do at least one of the 3 tasks Semrush does. Tools with a tested score come first; the rest are ordered by how many tasks they share with Semrush.

Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.

SE Ranking
Not enough data
SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.
Shares 3 of 3 tasks: Keyword research, Site audit, Rank tracker
Free tier
Not stated.
Signup
Not stated.
Serpstat
Not enough data
Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit
Shares 3 of 3 tasks: Keyword research, Site audit, Rank tracker
Free tier
Not stated.
Signup
Not stated.
Ahrefs
Not enough data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Shares 2 of 3 tasks: Keyword research, Site audit
Free tier
The pricing page lists an Ahrefs Free option to get data on your own site. It does not state its limits.
Signup
Not stated. Plan buttons link to signup pages.
Google Search Console
Not enough data
Google Search Console is listed for: site audit, rank tracker.
Shares 2 of 3 tasks: Site audit, Rank tracker
Free tier
Not stated.
Signup
Users must start now to access Google Search Console. The page says: “Google Search Console . . . . Start now . . . . . Improve your performance on Google Search. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.”
Morningscore
Not enough data
Morningscore is a complete SEO & GEO tool to get more visits from Google and ChatGPT. Follow easy checklist. Intuitive design. 14-days free trial.
Shares 2 of 3 tasks: Keyword research, Rank tracker
Free tier
14-day free trial, no credit card required. Trial limits are not stated. No permanent free plan is stated.
Signup
Trial starts by entering a website in a signup modal; whether an account is needed is not explicitly stated.
Semrush vs Morningscore
Moz Pro
Not enough data
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Shares 2 of 3 tasks: Keyword research, Rank tracker
Free tier
Not stated.
Signup
An account is required to use Moz Pro. The page says: “We may collect or obtain information about you when you sign up, when you create profiles, pages or contributions, when you use and interact with our services and when you make your personal information public.”
Ranktracker
Not enough data
Ranktracker the all-in-one platform for effective SEO. ⚡ Find keywords, track website ranking, analyze SERPs and audit your website using world-class data. ⚡
Shares 2 of 3 tasks: Keyword research, Rank tracker
Free tier
No permanent free tier is described. A 7-day free trial is offered, with no payment details needed to start. Trial limits are not stated.
Signup
Not stated. The page refers to buying plans from within your account.
Semrush vs Ranktracker
Seobility
Not enough data
Improve your Google rankings and drive more visitors to your website with Seobility's All-in-One SEO platform. Top-rated ✓ Easy-to-use ✓ 14-day free trial ✓
Shares 2 of 3 tasks: Site audit, Rank tracker
Free tier
Free Basic plan with no time limit: 1 website project, 10 tracked keywords, 5 daily tool credits, a limited Website Audit, 100 pages per crawl, 3 tracked AI prompts.
Signup
Account required (free Basic account via sign up).
Semrush vs Seobility
AccuRanker
Not enough data
AccuRanker is the world’s fastest rank tracker, built for agencies, enterprises, and consultants. Get real-time data to scale your SEO performance.
Shares 1 of 3 tasks: Rank tracker
Free tier
Not stated.
Signup
Not stated.
Advanced Web Ranking
Not enough data
Track rankings across SEO and AI search in one platform. With 20+ years of proven SERP accuracy, deliver reports that build trust, win clients, and prove ROI.
Shares 1 of 3 tasks: Rank tracker
Free tier
Not stated.
Signup
Not stated.
AnswerThePublic
Not enough data
Use AnswerThePublic to uncover the real questions people ask across different platforms. With the new AI Dashboard, you can also discover how AI describe your keyword.
Shares 1 of 3 tasks: Keyword research
Free tier
Not stated.
Signup
An account is required to select and use plans. The page says: “Sign In and Select.”
Bing Webmaster Tools
Not enough data
Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.
Shares 1 of 3 tasks: Site audit
Free tier
Bing Webmaster Tools offers free SEO and GEO tools to help improve page rankings on Bing search results. The page says: “Want more users for your site? Get your site's performance data, take advantage of free SEO/GEO tools and analyse insights to improve your page rankings on Bing search results.”
Signup
Users must sign up to access the tools and insights. The page says: “Dashboard SEO/GEO tools Reporting tools Diagnostic tools Communication Sign Up  to see more insights.”
Botify
Not enough data
Be found everywhere consumers, bots, and agents search for your brand and drive organic revenue.‍ Master your search visibility today and future-proof for tomorrow with Botify.
Shares 1 of 3 tasks: Site audit
Free tier
Not stated.
Signup
A login is required to access the platform. The page says: “GET A DEMO log in GET A DEMO.”
JetOctopus
Not enough data
Crawl, logs, GSC & GA4 integration, and AI bot tracking in one platform. No domain limits, no seat fees. Built for large websites and enterprise SEO teams.
Shares 1 of 3 tasks: Site audit
Free tier
The AI Internal Linker tool is free forever. The page says: “AI Internal Linker free forever.”
Signup
An account is required to use the platform. The page says: “We open access after your demo and create a trial account for your site.”
Keyword Tool
Not enough data
Keyword Tool ᐈ keyword research tool & Google Keyword Planner alternative with FREE MCP server for AI agents ✅ SEO & PPC keywords across 16+ platforms
Shares 1 of 3 tasks: Keyword research
Free tier
Not stated.
Signup
An account is not required to use the free version of the tool. The page says: “Free to use , even without creating an account.”
KWFinder
Not enough data
KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. Use our keyword finder for free!
Shares 1 of 3 tasks: Keyword research
Free tier
The free version provides 5 lookups per 24 hours, with 15 related and 5 competitor keywords per lookup. The page says: “Get 5 lookups per 24 hours, 15 related and 5 competitor keywords per lookup for free.”
Signup
A free account is required. The page says: “Create a FREE account.”
Lumar
Not enough data
The ultimate website optimization platform with tools for tech SEO, GEO, web accessibility, site speed, & more, built for enterprise scale.
Shares 1 of 3 tasks: Site audit
Free tier
Not stated.
Signup
Not stated.
Oncrawl
Not enough data
Oncrawl provides data for technical SEO to drive increased ROI and business success with your website.
Shares 1 of 3 tasks: Site audit
Free tier
Not stated.
Signup
A signup is required to use the service. The page says: “(By clicking “Sign up”, you agree to receive our newsletter.”
BrightLocal
Not enough data
Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.
Shares 1 of 3 tasks: Rank tracker
Google Keyword Planner
Not enough data
Get your ads to the right customers with Google Ads Keyword Planner. Learn how to do keyword research and get strategic suggestions for your campaign.
Shares 1 of 3 tasks: Keyword research
Keywords Everywhere
Not enough data
Keywords Everywhere is a free Chrome, Firefox and Edge extension that shows search volume, CPC, competition and trends on Google, YouTube, Amazon and more.
Shares 1 of 3 tasks: Keyword research
Nightwatch
Not enough data
SEO rank tracking across 107,000+ locations, unified with AI visibility in ChatGPT, Claude, Gemini, and Perplexity. See the whole picture.
Shares 1 of 3 tasks: Rank tracker
Rank Math
Not enough data
Rank Math is a powerful WordPress SEO plugin that helps optimize your site, improve rankings, and drive more organic traffic. Get started for free.
Shares 1 of 3 tasks: Site audit
Screaming Frog
Not enough data
We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity.
Shares 1 of 3 tasks: Site audit
Similarweb
Not enough data
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Shares 1 of 3 tasks: Keyword research
Sitebulb
Not enough data
Sitebulb is the revolutionary website crawler for better SEO audits. Twice winner of Best Search Software Tool. Desktop & Cloud crawling without compromise!
Shares 1 of 3 tasks: Site audit
SpyFu
Not enough data
Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.
Shares 1 of 3 tasks: Keyword research
Ubersuggest
Not enough data
Ubersuggest is a FREE SEO tool that enables you to do keyword research, analyze competitors, do site audits and more! Level up your marketing today.
Shares 1 of 3 tasks: Keyword research
Whitespark
Not enough data
Software & services that help your businesses rank better and drive more conversions from Google.
Shares 1 of 3 tasks: Rank tracker
Woorank
Not enough data
Our easy-to-use SEO tools will help you optimize your online presence, grow your business and generate more leads.
Shares 1 of 3 tasks: Site audit
Wordtracker
Not enough data
The best FREE alternative to the Keyword Planner. Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search
Shares 1 of 3 tasks: Keyword research
Yoast SEO
Not enough data
Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.
Shares 1 of 3 tasks: Site audit