Best SEO & marketing tools, ranked

Rankings by task

• Keyword research
• Backlink checker
• Site audit
• Rank tracker
• Email marketing
• Social media scheduler
• Link shortener
• Web analytics

Overall

Ranked by signals we can measure or quote: website health, the facts each tool's own pages state, and community discussion. Nothing here has been hands-on tested yet, so this is not a quality test. How the signals rank works

1. 1

   

   Benchmark EmailView

   Ditch the clunky tools. Benchmark is the powerfully simple email marketing software that helps you send campaigns in minutes, not hours. Try it free.

   4.3

   ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
2. 2

   

   AnswerThePublicView

   Use AnswerThePublic to uncover the real questions people ask across different platforms. With the new AI Dashboard, you can also discover how AI describe your keyword.

   4.3

   ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
3. 3

   

   KWFinderView

   KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. Use our keyword finder for free!

   4.3

   ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
4. 4

   

   MailerLiteView

   Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!

   4.3

   ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
5. 5

   

   Moz ProView

   Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

   4.3

   ResearchedUnclearSignup unclearFile handling unclear0 of 3 tasks scored
6. 6

   

   PostizView

   Postiz is the agentic social media scheduling platform. Claude, ChatGPT, Cursor or OpenClaw plan, schedule and publish to 30+ channels from one calendar.

   4.3

   ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
7. 7

   

   BitlyView

   Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.

   4.2

   ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
8. 8

   

   Fathom AnalyticsView

   Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.

   4.1

   ResearchedNo free planNeeds signupFile handling unclear0 of 1 tasks scored
9. 9

   

   AgorapulseView

   An easy to use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools.

   4.1

   ResearchedFree optionNeeds signupFile handling unclear0 of 1 tasks scored
10. 10

    

    HootsuiteView

    Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

    4.1

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
11. 11

    

    SemrushView

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    4.1

    ResearchedFree optionSignup unclearFile handling unclear0 of 3 tasks scored
12. 12

    

    Cutt.lyView

    URL Shortener with branded short links & QR Codes. Shorten long URLs instantly, track every click. Link in Bio, Campaigns, Surveys and Teams in one platform.

    4.1

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
13. 13

    

    LoomlyView

    Loomly is a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.

    4.1

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
14. 14

    

    MajesticView

    Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.

    4.1

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
15. 15

    

    ActiveCampaignView

    Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.

    4.0

    ResearchedNo free planNeeds signupFile handling unclear0 of 1 tasks scored
16. 16

    

    AmplitudeView

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

    4.0

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
17. 17

    

    AWeberView

    Looking for free email marketing software? Get started with AWeber for free today. Powerfully-simple email marketing.

    4.0

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
18. 18

    B

    BeehiivView

    beehiiv is the newsletter platform built for creators, publishers, and businesses. Grow, publish, and monetize your audience in one place.

    4.0

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
19. 19

    

    ButtondownView

    Buttondown is the last email platform you'll migrate to. We're focused on your success, not on bleeding you dry.

    4.0

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
20. 20

    

    MorningscoreView

    Grow on Google and ChatGPT: Use our SEO & GEO tool, get 1:1 help, or let us run your growth. 4,000+ customers. 14-day free trial.

    4.0

    ResearchedNo free planSignup unclearFile handling unclear0 of 2 tasks scored
21. 21

    B

    BrevoView

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

    4.0

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
22. 22

    

    MatomoView

    Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

    4.0

    ResearchedFree optionNeeds signupFile handling unclear0 of 1 tasks scored
23. 23

    

    Microsoft ClarityView

    Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.

    4.0

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
24. 24

    

    SE RankingView

    SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.

    4.0

    ResearchedUnclearSignup unclearFile handling unclear0 of 3 tasks scored
25. 25

    

    Advanced Web RankingView

    Track rankings across SEO and AI search in one platform. With 20+ years of proven SERP accuracy, deliver reports that build trust, win clients, and prove ROI.

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
26. 26

    F

    FullstoryView

    Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences.

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
27. 27

    

    GoatCounterView

    GoatCounter is listed for: web analytics.

    3.9

    ResearchedFree optionSignup unclearFiles uploaded0 of 1 tasks scored
28. 28

    

    HotjarView

    Contentsquare, the global leader in experience intelligence, has joined forces with Hotjar, the leading behavior insights platform in the midsize and SMB market.

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
29. 29

    

    Keyword ToolView

    Keyword Tool ᐈ keyword research tool & Google Keyword Planner alternative with FREE MCP server for AI agents ✅ SEO & PPC keywords across 16+ platforms

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
30. 30

    

    MailchimpView

    Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
31. 31

    

    OncrawlView

    Oncrawl provides data for technical SEO to drive increased ROI and business success with your website.

    3.9

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
32. 32

    

    PlanolyView

    Our social media planner empowers creators to schedule posts, manage multiple accounts, and organize your content. Make planning easy with Planoly.

    3.9

    ResearchedFree optionSignup unclearFiles uploaded0 of 1 tasks scored
33. 33

    

    BufferView

    Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

    3.8

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
34. 34

    

    GetResponseView

    Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.

    3.8

    ResearchedFree optionSignup unclearFiles uploaded0 of 1 tasks scored
35. 35

    

    RanktrackerView

    Ranktracker the all-in-one platform for effective SEO. ⚡ Find keywords, track website ranking, analyze SERPs and audit your website using world-class data. ⚡

    3.8

    ResearchedNo free planSignup unclearFile handling unclear0 of 3 tasks scored
36. 36

    

    Google Search ConsoleView

    Google Search Console is listed for: site audit, rank tracker.

    3.8

    ResearchedUnclearSignup unclearFile handling unclear0 of 2 tasks scored
37. 37

    

    JetOctopusView

    Crawl, logs, GSC & GA4 integration, and AI bot tracking in one platform. No domain limits, no seat fees. Built for large websites and enterprise SEO teams.

    3.8

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
38. 38

    

    PirschView

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    3.8

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
39. 39

    

    Crazy EggView

    The easiest way to understand your website. Heatmaps, Recordings, A/B Testing, Surveys, Funnels, Website AI Agents, and more.

    3.7

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
40. 40

    

    HeapView

    Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

    3.7

    ResearchedFree optionSignup unclearFile handling unclear0 of 1 tasks scored
41. 41

    

    SeobilityView

    Get found on Google and in AI search and drive more visitors with Seobility's All-in-One SEO platform. Top-rated ✓ Easy-to-use ✓ 14-day free trial ✓

    3.7

    ResearchedFree optionNeeds signupFile handling unclear0 of 2 tasks scored
42. 42

    M

    MetricoolView

    Save time scheduling, analyzing, and managing your social media and ad content. Create your FREE account and grow your business presence.

    3.7

    ResearchedFree optionSignup unclearFile handling unclear0 of 2 tasks scored
43. 43

    

    MixpanelView

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    3.7

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
44. 44

    

    AccuRankerView

    AccuRanker is the world’s fastest rank tracker, built for agencies, enterprises, and consultants. Get real-time data to scale your SEO performance.

    3.6

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
45. 45

    

    BotifyView

    Be found everywhere consumers, bots, and agents search for your brand and drive organic revenue.‍ Master your search visibility today and future-proof for tomorrow with Botify.

    3.6

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
46. 46

    

    AhrefsView

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

    3.5

    ResearchedFree optionSignup unclearFile handling unclear0 of 3 tasks scored
47. 47

    

    SerpstatView

    Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit

    3.5

    ResearchedUnclearSignup unclearFile handling unclear0 of 3 tasks scored
48. 48

    M

    MoosendView

    Maximize your email marketing with Moosend. Reach your goals faster with A/B testing, powerful analytics, and intuitive campaign management.

    3.5

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
49. 49

    

    Bing Webmaster ToolsView

    Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.

    3.4

    ResearchedFree optionSignup unclearFile handling unclear0 of 2 tasks scored
50. 50

    

    LumarView

    The ultimate website optimization platform with tools for tech SEO, GEO, web accessibility, site speed, & more, built for enterprise scale.

    3.4

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
51. 51

    

    LinkodyView

    Backlink monitoring tool to track your link building 24/7. Analyze your link profile with Ahrefs DR, Moz DA and Spam Score, find your competitors' backlink gap, and get alerts when you gain or lose…

    3.3

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
52. 52

    

    OmnisendView

    Omnisend is listed for: email marketing.

    3.3

    ResearchedUnclearSignup unclearFile handling unclear0 of 1 tasks scored
53. 53

    

    MauticView

    Mautic provides free and open source marketing automation software available to everyone. Free email marketing and lead management software.

    3.1

    ResearchedNo free planSignup unclearFile handling unclear0 of 1 tasks scored
54. 54

    

    Campaign MonitorView

    Create, send, and optimize email campaigns with Campaign Monitor. Build audiences, automate journeys, and improve results with our best-in-class software.

    2.9

    ResearchedUnclearSignup unclearFiles uploaded0 of 1 tasks scored

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