SEO & marketing tools / Matomo
Matomo
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Where it stands
4.0 / 5
Signals score
Not a hands-on test
Based on 1 of 3 signals
- Website health4.6 / 5 · weight 50%
Measured from the tool's public website
Built only from what we can measure or quote without using the tool. How ranking works
Rank by signals
We have not run our own hands-on test on Matomo yet. Facts checked 2026-11-08. How tests work
Disclosure: agathox makes some of the tools listed here. They are labelled and scored by the same method as every other tool.
Should you use Matomo?
A quick read built only from what the tool's own pages state and from our tests, not from opinion. Facts checked 2026-11-08.
A good fit if…
- You want a free option. It states: “Matomo offers a 21-day free trial for its Cloud service and a free, self-hosted On-Premise version that can be used forever. The…”
Check first
- It needs an account.
- Its pages do not state: pricing, signup, watermark, where your files go. Check on the tool's site before you rely on it.
Does: Web analytics
Measured signals
4.6 / 5 · measured 2026-11-08Read automatically from Matomo's public website: how reliable, secure, private and open the site is. This is not a test of how well the tool does its job. How this is measured
- Reliability5 / 5The page answered and finished downloading in 20 ms.
- Security4.3 / 53 of 5 protective headers set (strict-transport-security, content-security-policy, x-content-type-options).
- Privacy4 / 51 third-party tracking service found: LinkedIn Insight.
- Transparency5 / 5Links a privacy policy; links a pricing page.
Community feedback
We found no public discussion of this tool to read.
Threads: AdWords campaign rejected because site used Matomo Analytics (2022, 4 comments)
These facts may be out of date. One of the official pages they came from changed on 2026-11-10, after we last read it. Check the tool's own pages before you rely on a price or a limit.
- Free tier
- Matomo offers a 21-day free trial for its Cloud service and a free, self-hosted On-Premise version that can be used forever. The page says: “Start a 21-day free Cloud trial, or self-host forever for free.”
- Paid plan
- Not stated.
- Signup
- Not stated.
- Watermark
- Not stated.
- Where files go
- Not stated.
From the tool's own pages, checked 2026-11-08. Sources: Home, Pricing. Prices and limits change; check the tool before you rely on them.
Read automatically by a program, not by a person. Each fact quotes the sentence it came from, and a fact is shown only if that sentence is on the page. Where a page did not say, it reads “Not stated.”
Get an email if Matomo changes
We check its official pages every week. If they change, we tell you, so you can see if the price or limits moved. No other email, and one click stops it.
Are you the maker of Matomo? Link to this page
Copy this into your site. The link goes to this page, and it does not change any score.
<a href="https://agathox.com/tools/matomo">Matomo on agathox: compared and tested</a>
Tasks and scores
- Web analyticsNot tested yet
Similar tools
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